An Open Letter to Rick Wagoner, CEO of General Motors
Rick, buddy.
Maybe it's time you sat down and had a little 'mano a mano' with the super geniuses in your marketing dept.
For instance I was watching the '80's era movie "Quest For Fire" tonight, and couldn't help notice that your Pontiac division was sponsoring the closed captioning of the program.
Now, I don't know if you saw this movie when it was in theatres, or any of the 1000 or so times it's been on late night tv, but Rick, there isn't a whole helluvalotta dialogue. In fact, my Dad, Brother and I used to mock the 'dialogue' in the movie when my brother and I were kids, by slapping the back of our hands on our foreheads and grunting...which is pretty much the closest thing to dialogue in the movie.
In fact I took the rare step of actually turning on my closed captioning to see what I'm sure was your $1000's of dollars bought you.
I am happy to report that your investment has bought you the word [grunting] quite a few times this evening. Way to go!
Now, when I last checked, you guys were in a bit of a...how to word this delicately...financial situation. If I were in your shoes, I would be asking my marketing gurus to measure their ROI pretty darned carefully.
Consider it a little advice from out here in the blogosphere. No charge.
Love and Kisses,
Jason Allen
Smartass.
Rick, buddy.
Maybe it's time you sat down and had a little 'mano a mano' with the super geniuses in your marketing dept.
For instance I was watching the '80's era movie "Quest For Fire" tonight, and couldn't help notice that your Pontiac division was sponsoring the closed captioning of the program.
Now, I don't know if you saw this movie when it was in theatres, or any of the 1000 or so times it's been on late night tv, but Rick, there isn't a whole helluvalotta dialogue. In fact, my Dad, Brother and I used to mock the 'dialogue' in the movie when my brother and I were kids, by slapping the back of our hands on our foreheads and grunting...which is pretty much the closest thing to dialogue in the movie.
In fact I took the rare step of actually turning on my closed captioning to see what I'm sure was your $1000's of dollars bought you.
I am happy to report that your investment has bought you the word [grunting] quite a few times this evening. Way to go!
Now, when I last checked, you guys were in a bit of a...how to word this delicately...financial situation. If I were in your shoes, I would be asking my marketing gurus to measure their ROI pretty darned carefully.
Consider it a little advice from out here in the blogosphere. No charge.
Love and Kisses,
Jason Allen
Smartass.
posted by Jason Allen at 9:36 PM
1 Comments:
Well, in their defense, as you described, it's a good ... no GREAT movie for deaf people to watch! So, maybe more deaf people watch it, meaning more will see the vehicle advertising saying that they sponsored it. So really, you could argue that they actually ARE getting their message to their target market, just without the need to actually have captioning!
Brilliant!
Post a Comment
<< Home