Wednesday, February 15, 2006

Am I the only one who noticed this?
So I was driving home this evening and saw a billboard which had a disturbingly large photo of a big juicy Big Mac hamburger, a large fries and a large MacDonald's soft drink. No big deal.

But the ad said "The Gold Medal Meal. Support our athletes with every bite."

I actually sprained my sense of irony and had to lie down for several minutes once I got home.

I would have given my eye teeth to have been a fly on the wall for the marketing brainstorming session where they decided that people could lend their support to the fittest, healthiest, strongest/fastest people on earth by strapping several pounds of grease, transfats and chemical flavouring agents straight on to their asses.

Donald Rumsfeld needs to hire these guys pronto. Because it doesn't just take bravado to pitch one of the least healthy foods available in North America in support of elite athletes. It takes an unwavering commitment to your client (in this case MacDonalds). It takes the courage of your convictions. It takes a total disregard for what the rest of the world considers 'reality', and a total lack of concern for who knows it.

Exactly what the White House needs if it's going to win the battle for people's hearts and minds in the war with Iraq. It needs this kind of fearless out of the box thinking. I can just see it now. Iraqis asked to be liberated from their oppressor. The weapons of mass destruction have been found, Al Zarqawi had them all along, and now he's prepared to use them! Or how about this...We don't want all that oil anyway, and we plan to dump it on the spot market at absurdly low prices in a totally selfless act of ridding ourselves of tens of thousands of barrels of this barrier to peace in the region.

See, the possibilities are endless. But to be fair, don't give the MacDonalds marketing guys the whole contract at once. Give them the Dick Cheney file, and if they dig him out of that one, THEN award the Iraq contract.

After all, if you're going to do business with the US government, you should really earn the right. Right Dick?

2 Comments:

Anonymous Anonymous said...

hahaha oh you. i'm *lol-ing* !

9:09 PM  
Anonymous Anonymous said...

LOL! J, that's GREAT! Do you mind if I point some total strangers (to you) in this direction? I know some folks who might enjoy your rant... tweety

9:23 PM  

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